Saturday, July 20, 2019
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MJZ's Fredrik Bond Directs "Freedom" For, adam&eveDDB


Robert Goldrich
Monday, Jul. 8, 2019


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London’s adam&eveDDB has released the next iteration of’s “Live Curious” advertising campaign. Directed by Fredrik Bond through MJZ and shot by DP Monika Lenczewska, th­­e new creative work captures emotional moments to celebrate the range of feelings traveling evokes in all of us--from joy and freedom to determination and wonder.

This spot titled “Freedom” centers on a young man who’s zooming about freely at a beautiful seaside resort to the beat of Dolly Parton’s “Here You Come Again”--the camera then reveals that he’s in a wheelchair, and that the resort is fully wheelchair accessible.


Client Agency adam&eveDDB, London Richard Brim, chief creative officer; Laura Rogers, creative director; Genevieve De Rohan Willner, Selma Ahmed, creative team; Bex Wilson, social media director. Production MJZ Fredrik Bond, DP; Helen Kenny, exec producer; Alicia Richards, producer; Monika Lenczewska, DP; Rakhal Heijtel, Ruurd Vulink, 2nd unit camera operators. Editorial Patric Ryan, Toby Conway-Hughes, editors. Online & VFX The Ambassadors Bas Moonen, postproduction supervision & Flame; Jade Durbecker, producer; Matt Hare, grading colorist; Dave Renton, Rink Hof, motion graphics. Music The Self Same Beth Urdang, music supervisor. Dolly Parton’s “Here You Come Again” Sound Design/Mixing Wave Randall Macdonald, sound designer; Estelle Papougnot, producer.

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