Monday, June 18, 2018
You are here:

MPC VR Tackles Global Threat To Marine Life For The Nature Conservancy


Robert Goldrich
Thursday, Oct. 6, 2016


Log in or register now!

The Nature Conservancy is launching a multi-year campaign called “This Is Our Future,” bringing together tech luminaries, artists and change agents to build a world where nature and people thrive.  This new campaign features a series of Kickstarter-like campaigns to make immediate proven impacts on global threats to people and nature, and the tuna fishery in the western and central Pacific marks the first. Ambassadors for the campaign include Matt Idema from Facebook, engineer Tray Chao, Anthony Goldbloom from Kaggle and cultural influencer and artist Yosi Sergant. 
The Conservancy, wanting to reach the tech community in a new way, partnered with MPC VR, a division of Academy Award-winning creative studio MPC, to create a VR experience that imparts understanding of the problem and the need for funding tech-enabled monitoring of the Pacific tuna fishery.  The real-time interactive VR experience takes the viewer on a journey through huge scale gallery spaces where they can see the problems facing the fishery —e.g., depleting tuna stocks, killing vulnerable species like sharks and turtles—via a poetic and emotionally engaging series of scenes. Those sculptures communicate the story’s message through the viewers’ actions, a conversational voiceover by Kieran Culkin and directional sound design by award-winning music and sound design company Q Department. 

Here’s a 360 online film version of the project (though the optimal viewing experience is on the Oculus Rift).
The “This Is Our Future” VR experience is making its debut at a Conservancy-hosted influencer event today (10/6) in San Francisco.


Client Nature Conservancy in California Jordan Peavey, director of marketing; Nancy Crowley, creative director; JoJo Marshall, writer; Matt Merrifield, chief technology officer. Creative Development & Production MPC VR Alan Bibby, Andrei Juradowitch, directors; Andrew Cohen, VR lead; Tim Dillon, executive producer; Chris Connolly, producer; Cary Wilson, producer-VR; Jason Schugardt, VFX supervisor-VR; Jeremy Hart, VR developer; Butch Belair, 3D sculptor; Chris Ribar, 3D animator; Damien Bastelica, sr. designer; Andres Weber, 3D artist; Daniel Uribe, Kerim Camdzic, designer Roger Hom, storyboard artist; Vaibhav Gupta, 3D artist. Audio VR Sound Production Q Department and VR Mix Powered by Mach1 Drazen Bosnjak, VR sound design and VR mix; Jacqueline Bošnjak, Heather Lee MacFarlane, Zack Rice, John Baptiste Saint Pol, Andrew Kawczynski, Dražen Bošnjak, Dylan Marcus, VR sound production; voice by Kieran Culkin. Agency Enso Kirk Souder, co-founder; Jason Nichols, executive creative director; Kendra Wan, sr. creative; Niklas Lilja, innovation lead; Jimmy Greenway, executive video producer; Molly Tormey, sr. brand impact manager.

Media Type: 
Log in or register now!
Log in or register now!