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MullenLowe, Director Joanna Bailey Explore Ad Stereotypes For UN Unstereotype Alliance 


Robert Goldrich
Thursday, Jun. 28, 2018


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Director Joanna Bailey of Snapper Films teamed with MullenLowe London to make a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. 
“The Problem is Not Seeing the Problem” is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women--the lead UN agency on gender equality & woman’s rights.
Snapper EP Helen Hadfield said, “We had a great cast and a lot of fun doing it and are very chuffed to have made it. It was a chance to be a force for good and it’s very nice to be able to do that. No one belongs in a box or sits in a certain category. We have a common humanity. Let’s embrace it.”



Client UN Unstereotype Alliance Agency MullenLowe London, IPG Jose Miguel Sokoloff, chief creative officer; Alex Okada, global creative director; Jorge Eliecer Pinto, Juan Pablo Maldonado, creative team; Luke Judlin, producer; Trudy Waldon, director of integrated production; Rob Hare, designer. Production Snapper Films Joanna Bailey, director; Helen Hadfield, exec producer; Rosie Pike, line producer. Editorial Speade Sam Sneade, editor; Sam Allen, edit assistant. Audio Wave Ed Downham, sound designer; Ben Tomlin, head of integrated production; Jenn Saunders, production. Music Agency SixtyFour Music Joe Rice, music supervisor; KLANG, composer. Track title: “Alliance” VFX The Mill Colin Oaten, exec producer; Dan Crozier, production coordinator; James Pratt, 2D lead artist. Postproduction The Mill Seamus O’Kane, colorist; Charlie Morris, color producer.

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