Saturday, February 16, 2019
You are here:

Net#work BBDO Revisits Survivor of Harrowing Accident For Mercedes

By

Robert Goldrich
Friday, Jun. 1, 2018

1658 views

Log in or register now!

Net#work BBDO in Johannesburg, South Africa, launched a short film about a man in a Mercedes-Benz who took a 30 story plunge off the side of Chapman’s Peak in Cape Town and lived to tell the tale.

The short also hearkens back to the original commercial in 1990 which introduced audiences to this survivor, Christopher White. That spot from nearly 30 years ago yielded South Africa’s first Cannes Gold Lion in film.

Lorens van Rensburg of 7Films directed and shot this new short which now places White behind the wheel of a self-driving Mercedes to traverse the same mountain road, re-living his incredible tale of survival.

Credits

Client Mercedes-Benz Agency Net#work BBDO, Johannesburg, South Africa Mike Schalit, chief creative officer; Tim Beckerling, creative director; Brad Reilly, executive creative director; Steven Tyler, art director; Lee-Ann Jacobs, producer; Ryan Paikin, animator. Production 7Films Lorens van Rensburg, director/DP; Nina van Rensburg, producer. Editorial James O’Sullivan, editor. Postproduction Ludus Music & Sound Audio Militia

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76569/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76569/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76569/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76569/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Feb. 16, 2019

The voice of the female filmmaker was louder than ever at this year's...

Friday, Feb. 15, 2019

Bowing to a backlash that had threatened to engulf an already blunder-...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Friday, Feb. 15, 2019

Production house Wondros has expanded its commercial division’s new...

Friday, Feb. 15, 2019

Los Angeles-based SixTwentySix Productions has added director Jared Asher...

Thursday, Feb. 14, 2019

JOJX, an L.A.-based production company, has added director and designer...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles


Director
Angel Soto
Director

Director, Editor

Audio, Music and Sound Design

MySHOOT Company Profiles

Top