Friday, September 21, 2018
You are here:

Net#work BBDO Revisits Survivor of Harrowing Accident For Mercedes

By

Robert Goldrich
Friday, Jun. 1, 2018

1276 views

Log in or register now!

Net#work BBDO in Johannesburg, South Africa, launched a short film about a man in a Mercedes-Benz who took a 30 story plunge off the side of Chapman’s Peak in Cape Town and lived to tell the tale.

The short also hearkens back to the original commercial in 1990 which introduced audiences to this survivor, Christopher White. That spot from nearly 30 years ago yielded South Africa’s first Cannes Gold Lion in film.

Lorens van Rensburg of 7Films directed and shot this new short which now places White behind the wheel of a self-driving Mercedes to traverse the same mountain road, re-living his incredible tale of survival.

Credits

Client Mercedes-Benz Agency Net#work BBDO, Johannesburg, South Africa Mike Schalit, chief creative officer; Tim Beckerling, creative director; Brad Reilly, executive creative director; Steven Tyler, art director; Lee-Ann Jacobs, producer; Ryan Paikin, animator. Production 7Films Lorens van Rensburg, director/DP; Nina van Rensburg, producer. Editorial James O’Sullivan, editor. Postproduction Ludus Music & Sound Audio Militia

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76569/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76569/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76569/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76569/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Sep. 20, 2018

Mike Wente has been named chief creative officer of San Francisco-based...

Thursday, Sep. 20, 2018

Genius has been an awards revelation for cinematographer Mathias Herndl,...

Thursday, Sep. 20, 2018

Comcast and 21st Century Fox will settle their battle for control of...

Thursday, Sep. 20, 2018

Matt O’Rourke has joined 22squared as chief creative officer, reporting to...

Thursday, Sep. 20, 2018

Humble, the bicoastal integrated production studio founded by Eric...

Thursday, Sep. 20, 2018

Wash Westmoreland's "Colette" is a very British movie about a very French...

Recent SPW Releases

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

MySHOOT Profiles


Director

Editor

Director, Editor
Rich Michell
Cinematographer, Director

MySHOOT Company Profiles

Top