New Math Figures In "Milk of the Land" Spot Directed By John Hillcoat For Silk Almond

By

Robert Goldrich
Sunday, May. 23, 2021

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John Hillcoat of Serial Pictures directed this “Milk of the Land” spot for Silk Almond out of agency Lightning Orchard.

The ad shows us almonds being made into milk, a process rooted in nature--driven by a score deploying an adaptation of Daft Punk’s “Technologic” from music/sound house New Math, and sound design out of Wave Studios.

Credits

Client Danone US/Silk Almond Agency Lightning Orchard, Brooklyn, NY Jeff Kling, chief creative officer, copywriter; Jimm Lasser, Paige Whitaker, art directors; Caleb Jensen, copywriter; Donjiro Ban, Alison Dyer, Nate Cepis, design; Laura Janness, chief strategy officer; Sherri Levy, Christina Carter, producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Jessica Cooper, line producer. Production Services, Australia Collider Olivia Hantken, exec producer. Editorial Exile Conor O’Neill, editor; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Ling Chua, editorial assistant. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Diane Valera, sr. color producer. VFX a52 Urs Furrer, VFX supervisor; Dan Ellis, Sam Kolber, 2D VFX artists; Serena Noorani, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Animation Feed Me Light Denis Bodart, executive creative director; Ryan Goodwin-Smith, exec producer; Daniela Hornksov Sun, creative producer; David Botchey, production assistant; Erwin Rieffel, Julien Becquer, 2D animation; David Bauer, compositing. Music Song: “Technologic” by Daft Punk Music New Math, bicoastal Jared Hunter, James Harned, music arrangement; B Munoz, producer; Kala Sherman, exec producer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound designer, mixer; Vicky Ferraro, exec producer.

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