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New Web Video: Samsung's "Galaxy 11: The Match, Part 1"

By

Robert Goldrich

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Continuing the #GALAXY11 saga, PSYOP, Cheil Worldwide and its partner Samsung released the first episode of the final video, “Galaxy 11: The Match.”

Led by legendary footballer Franz Beckenbauer as team manager, the heroic #GALAXY11 team, consisting of the world’s greatest soccer players, leads the charge against alien domination in Episode One of the video directed by Psyop’s Todd Mueller and Laurent Ledru.

Cheil supported creating the overall concept of the campaign, with a creative twist.  Psyop was tasked early on in the process with the exploration of the story and characters to develop the video, which then shaped the rest of the campaign.  Stepping beyond traditional directorial and production roles, Psyop collaborated as a close creative partner with Cheil, bringing in as part of the development process two experienced feature writers, Brian McCauley Johnson (CAA) and Marc Hyman, to concept a unique story that would serve to highlight the Samsung brand. Together, Psyop and Cheil crafted an evolving fantasy-infused drama that merges the fans’ universal love for sports and entertainment.

“Samsung is breaking through the preconceived notion of what consumers will watch, and showing marketers that if you approach content in a bold, entertaining way, people willingly engage with it online,” remarks Mueller of the collaborative experience with Cheil.  “Making content that puts the energy into production can attract a new type of audience. That’s something that we truly value at Psyop as we push forward with own IP initiatives, so it is extremely rewarding to work with Samsung and Cheil.”

“Galaxy 11: The Match” is a reality-bending battle of human vs. alien action fit for the big screen. Fans will enjoy the suspenseful match watching as the world’s best players handle the ball past the hyper-realistic CGI alien opposition, while the play-by-play commentary by famed football broadcaster Martin Tyler brings a sense of realism to the game at hand.

The highest level of collaboration and artistry was needed to execute a concept with so many creative and technical challenges. To capture the sequences, the Psyop visual effect crew flew around the world to take 3D scans of each player.  From there, Psyop’s artists textured and rigged each model to capture the likeness of our famous team.  Psyop then cast local football talent and recorded the choreographed sequences using motion capture. In addition to the motion capture, the frames were then hand animated to carefully finesse the elements and ensure the mood and look of each shot was seamlessly integrated.

To make sure the personal style of each player was kept intact, Psyop enlisted former three-time World Cup player and US Olympian Cobi Jones as technical director for the motion capture process. Having had the personal experience of playing against these top-class players, Cobi was able to assess the 6-8 stand-in players during the MoCap process to see what acrobatic attributes each had that would best serve to mimic the pros. Cobi explains, “We focused on the specific moves and techniques that are so identifiable for each of the players - from Cristiano Ronaldo’s step overs and his stoic free kick stance, to the Messi’s weaving runs and signature goal scoring celebration where he looks up to the heavens and puts his two pointer fingers in the air.”

To keep the campaign aligned with Samsung’s cutting edge technologies, creative teams worked to highlight and incorporate the products into the experience in a way that felt natural to the storyline.

Episode Two of “Galaxy 11: The Match” will be coming soon to a screen near you.

Credits

Client Samsung Agency Cheil Worldwide Mookyo Lee, creative director; Zonguk Han, Woohyun Son, Sunghoon Min, Narang Park, art directors; Simon Friederg, Adrian Sim, Yongjun Jung, Jeongmi Lee, Yoonjung Lim, copywriters. Production Psyop Todd Mueller & Laurent Ledru, directors; Neysa Horsburgh, managing director; Luisa Murray, exec producer; Drew Bourneuf, producer; Kyle Cassidy, VFX supervisor/lead TD; Brian McCauley Johnson, Marc Hyman, Drew Bourneuf, writers; Nathan Lueptow, Jane Lee, associate producers; Erik LaPlant, digital production manager; Andrew Park, Adam Kuczek, Al Crutchley, Jan Urschel, Janice Ahn, Ke Swaab, Marc Gabbana, Ming Pan, Oscar Cafaro, Paul Kim, Vaughan Ling, Georgia Tribuiani, Lilit Hayrapetyan, Velwyn Yossy, Sean Martin, designers; Raymond Harvie, Benton Jew, Jeffrey Errico, storyboard artists; Andy Wilkoff, CG supervisor; Randy Sharp, modeling lead; Anastasios Gionis, Andrew Lema, Hannah Josepher, Ken Bishop, Kevin Manning, Larissa Docolas, Lili Heng, Paul Martinez, Rie Ito, Cris Fudge, Rafael Zabala, Doug Wolf, modelers; Sean Kealey, rigging lead; Briana Hamilton, George Saavedra, Jenna Renard, John Riggs, Sebastian Garcia, riggers; Erik Gamache, lead CG animator; Tim Ranck, Dan Patterson, Chris Barsamian, Adam Floeck, Jeremy Butler, Tom Gurney, Doug Wolf, Chris Smith, Bernd Angerer, Christopher Bishop, Kelly Perez, Brooke Shay, Matt Connolly, Chris Meek, Dan Vislocky, animators; Wendy Klein, Jane Byrne, Lily Heng, Robby Branham, texture artists; Robby Branham, CG lighting lead; Andy Wilkoff, Jane Byrne, Lily Heng, Hao Cui, John Cook, Sebastian Garcia, Aldrich Torres, Isaac Irvin, Jon Balcome, Todd Herman, Wendy Klein, Jonathan Iwata, Jose Martin, Stephen DeLalla, lighters; Matt Rotman, CG FX lead; Enoch Ihde, Kiel Gnebba, Raymond Popka, Richard Tepavchevich, Victor Grant, FX artists; Matt Lavoy, lead compositor; Danny Koenig, Michael Dobbs, Don Kim, Brady Doyle, Austin Brown, Eric Almeras, Krystal Chinn, Lane Jolly,compositors; Maxx Burman, Zach Christian, matte painting; Sarah Blank, Greg Doyle, 2D animators; Lance Pereira, Brett Nicoletti, editors; Joe Hughes, SamTehrani, assistant editors; Andy Jones, head of CG; Alon Gibli, John Cooper, Tony Barbeiri, pipeline. Previsualization The Third Floor Kerry Shea, VP production; Mark Nelson, previs supervisor; Steven Lo, previs lead; Nicholas Markel, Keren Albala, Greg Breitzman, Rob Kim, Javier Lopez-Duprey, Mark Austin, Shoghi Castel de Oro, Alexndra Zedalis, Hiroshi Mori, Heather Flynn, previs artists; Peter Gould, previs editor; Chris Edwards, previs creative supervisor; Charlotte Nelson, previs associate production manager; Chen Lin, previs production coordinator. Motion Capture House of Moves Player 3D scans Cloud 10 Duncan Lees, Andy Chopping, Mark Beckett, Chris Cornish; Cobi Jones, football consultant/choreographer; Shay Spitz, Artur Aghasyan, John Rodriquez, Karim Barcelo, Adriano Lima, Maxwell Griffin, John Ward, Gui DaSilva-Green, Travis Parker, motion capture football actors; Michael Davis, Dan Czerwonka, Michael Schell,  Anthony Marks, motion capture actors. Music/Sound Design/Mix Echolab  Tobias Norberg, composer; Gavin Little, music producer/sound designer/mixer; Joe McHugh, sound designer. Voiceover Record The Factory, UK Martin Taylor, VO commentator.

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