Nix + Gerber, 360i Go “Camping” For MINI Countryman

By

Robert Goldrich
Wednesday, Sep. 19, 2018

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To artfully illustrate that the 2019 MINI Countryman has enough space for even the biggest adventures, the automaker challenged noted artists to create short films in their signature styles. One such film, “Camping,” came from Brooklyn, NY-based diorama duo Nix + Gerber. It’s an intricate work of art entirely created and filmed inside the trunk of the surprisingly spacious 2019 MINI Countryman.

Nix + Gerber crafted a perspective-bending intergalactic camping trip in “Camping.” Nix + Gerber’s campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.

The campaign came from the creative ensemble at agency 360i.

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America.

Credits

Client MINI USA Agency 360i, New York Menno Kluin, chief creative officer; Rachel Dolinsky, Derekh Froude, creative directors; Colin Pearsall, VP, head of integrated production; Kristina Kane, executive producer; Shayna Blase, producer; Felicia Zhang, VP, strategy; Katya Kotlyar, sr. strategist. Production Nix + Gerber Studio, Brooklyn, NY, First Hunt Films Lori Nix, Kathleen Gerber, artists; Fletcher Wolf, director/DP; David Olsmated + First Hunt Films, producers. Postproduction Bobby Wagnerman, colorist. Sound Design Silver Sound. Music Tarcisio Longobardi, composer.

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