Now Playing: Kia's Summer Blockbuster "Features Film" From David&Goliath

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Robert Goldrich
Wednesday, Jul. 22, 2020

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Created by agency David&Goliath, this short for Kia takes the guise of a summer blockbuster movie replete with car chases as a getaway driver and a romantic co-lead try to escape a life of crime. Carrying the tongue-in-cheek title of “The Features Film,” this short literally promotes Kia’s many vehicular features--ranging from safety to creature comfort and high performance tech that helps our heroes elude their crime syndicate pursuers.

The getaway couple hop into every feature-laden Kia they can get their hands on to outwit an endless array of desperate thugs and a menacing crime boss. The story unfolds across one night, as the getaway driver enlists eight “A-List” Kia models--Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento--to help he and his accomplice make good their escape.

Making cameo appearances throughout the film are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film. 

“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created  an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”

Ozan Biron directed “Features Film” via production company Slice.

Credits

Client Kia Motors Agency David&Goliath David Angelo, founder & creative chairman; Laura Forman, chief strategy officer; Mark Koelfgen, executive creative director/copywriter; Frauke Tiemann, John O’Hea, group creative directors/art directors; Steve Clarke, group creative director/copywriter; Chris Mead, associate creative director/copywriter; Kris Wong, associate creative director/art director; Paul Albanese, managing director, broadcast production; Peter Bassett, managing director, integrated production & technology services; Justine Kleeman, executive producer; Genevieve Shah, producer; Meagan Steinkamp, Kurtis Mirick, digital designers, motion designers. Production Company Slice  Ozan Biron, director; Ted Herman, exec producer; Trevor Cawood, producer; Philip Fyfe, line producer; Macgregor, DP. Editorial Spinach Adam Bright, editor; Jason Dopko, editor (courtesy of Lost Planet); Marshall Thompson, Ethan Jacob, assistant editors; Juliana Rodzinski, assistant editor (courtesy of Lost Planet); Patricia Gushikuma, post producer; Jonathan Carpio, exec producer. Motion Graphics Co. Ampersand Postproduction The Mill Matthew Osborne, colorist; Andrew Gilson, producer; Blake Rice, Jessica Amburgey, color associate producers; Emma Hertz, coordinator; Steve Cokonis, VFX supervisor; Adam Lambert, 2D lead  Sound Lime Rohan Young, sound designer/mixer; Jeff Malen, miser; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer. Music Companies Alibi, APM, Wolf at the Door Song: “Tracking The Target” Benjamin Hayden (PRS), composer; Alibi Generator (ASCAP), publisher; Alibi Music, LP, master. Song: “Galactic Paradox” Doug Moss (ASCAP), composer; Alibi Generator (ASCAP), publisher. Alibi Music, LP, master. Song: “Desert Trap” Sheridan Paul Tolngue (PRS), composer; APM, library. Song: “Dark Tunnel” Nicholas Alexandre Robert Deroo (SACEM) composer; APM, library. Song: “Radius” Max Cameron Concors (ASCAP), composer; APM, library. Song: “Stolen Muscle Car” Ethan Hunter (PRS 50% and Brett Weir (RS), 50%, comnposers; AMP, library. Song: “Give It Everything” Victoria Faith Beaumont (PRS, 25%, Stephen Gilmartin (PRS) 75%, composers; AMP, library. Song: “The Getaway” Bradley Denniston, composer. Wolf at the Door, music house.

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