O Positive's Jess Coulter Directs Casually Attired "First Visitors" Pandemic Spot For Snickers, BBDO NY


Robert Goldrich
Monday, Aug. 10, 2020


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Coming out of quarantine during the pandemic necessitates making some adjustments as evidenced by this Snickers spot in which a man is dressed for a Zoom meeting--when instead his visitors show up in person. As his wife and guests look on in amazement at this less than casually attired guy, the ad ends with the line “Maybe You Just Need A Snickers.”

The comedy commercial’s premise remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers. 

Titled “First Visitors,” the :15 was directed by Jess Coulter of production house O Positive for agency BBDO New York. Coulter is an alum of the 2019 17th Annual SHOOT New Directors Showcase for Dunkin's "Drag."


Client Snickers Agency BBDO New York David Lubars, chief creative officer; Scott Mahoney, Dan Oliva, creative directors; Gianfranco Arena, Peter Kain, executive creative directors; Amy Wertheimer, EVP, group executive producer; Star Wingate-Bey, associate producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Brian Lannin, DP. Editorial/Post Mackenzie Cutler Mike Leuis, editor; Franklin Ponce, assistant editor;  Gina Pagano, producer; Sam Shaffer, mixer. Color Company 3 Tim Masick, colorist

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