O Positive's Jess Coulter Directs "Sarah" For IKEA, Ogilvy NY

By

Robert Goldrich
Monday, Feb. 18, 2019

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Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. 

In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah.

Credits

Client IKEA Agency Ogilvy New York Vicki Azarian, executive creative director; Della Mathew, group creative director; Monica Apodaca, ACD, art director; Andrew Chisholm, ACD, copywriter; Grace Donahue, art director; Thatcher Jensen, copywriter; Jenna Gartland, executive producer; Josh Kornrich, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, EPs; Jason Reda, line producer; Maryse Alberti, DP. Editorial MackCut Erik Laroi, editor. Color The Mill Mikey Rossiter, colorist; Audio Post Sonic Union Mike Marinelli, mixer/engineer Music Human Worldwide

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