Ogilvy Chicago, Director Jess Coulter Bring "Modern Modernization" To Workplace For CDW


Robert Goldrich
Monday, Dec. 9, 2019


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From Silicon Valley to business media to our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. For people who work in information technology, the pressure to be “future-facing” can be especially intense. Tech solutions provider CDW understands the challenges their IT customers face in staying up to date. To demonstrate that CDW can help them separate the hype from reality, Ogilvy Chicago created workplace “modernization guru” Future Strong, CEO and founder of company Modern Modernization Today. 
The tongue-in-cheek effort launches with an unbranded three-minute film that introduces Strong, played by actor Damian Young (Ozark, House of Cards) and his unconventional approach to business modernization. The film was directed by Jess Coulter of O Positive and shot in Los Angeles. Coulter earned a slot earlier this year in SHOOT's New Directors Showcase.
The film drives to campaign website featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize “the right way.”
It’s part of CDW’s long-running “People Who Get IT” campaign and is running in digital and social media as well as radio and TV, into 2020.


Client CDW Agency Ogilvy Chicago Dave Loew, executive creative director; Pat Seidel, Chris Rose, Joe Ondrla, creative directors; Mike Diedrich, executive producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, producer; Eric Steelberg, DP. Editorial Optimus Matt Glover, editor; Tracy Spera, exec producer. Editorial Eyepatch@Ogilvy Chris Mines, editor; Corby Dodge, exec producer. Music Human Justin Hori, composer; James Wells, exec producer.

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