Thursday, June 20, 2019
You are here:

"Opportunity" Knocks For FedEx As Delivered By BBDO NY, Director Noam Murro

By

Robert Goldrich
Thursday, Sep. 6, 2018

4238 views

Log in or register now!

BBDO NY’s new corporate brand campaign for FedEx captures the emotional side of package delivery. Four films directed by Noam Murro of Biscuit Filmworks bring to life the possibilities that FedEx delivers, from the comfort of home to family memories and much much more.  And while FedEx has always been focused on connecting people and possibilities, this new work showcases stories of FedEx going beyond the box to do just that.

Included in this package of ads is “Opportunity” in which we see a baked goods business score it’s one millionth order, and then go back in time to see how this success story evolved, starting with the seemingly uneventful FedEx delivery of a professional electric mixer for baking. At the time, the recipients, our married entrepreneurs to be, note that they don’t even bake.

Credits

Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide, Greg Hahn, chief creative officer, NY; Tom Godici, Greg Ketchum, executive creative directors; Banks Noel, Greg Gerstner, creative directors; Andrew Wardrep, Matt Fiedler, Gavin Breyer, Karen D’souza, associate creative directors; Alex Gianni, executive producer; Ted Mcenaney, sr. producer; Rani Vaz, head of music production. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Jay Veal, unit production manager; Simon Duggan, DP; Brock Houghton, production designer. Editorial Work Peter Brandt, editor; Chris Delarenal, producer; Mike Horan, Trevor Myers, assistant editors. Color Freefolk Paul Harrison, telecine artist; Celia Williams, producer. Conform/Finish Blacksmith Daniel Morris, conform artist; Charlotte Arnold, exec producer; Alexa Mauro, producer. Audio Post Sound Lounge Tom Jucarone, engineer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77640/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77640/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77640/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77640/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jun. 20, 2019

Design-driven production company Sarofsky has added Ben Strang to its...

Thursday, Jun. 20, 2019

The work selected for this year’s Saatchi & Saatchi New Creators...

Wednesday, Jun. 19, 2019

On day 3 of the Cannes Lions, gender equality and pushing back against sex...

Wednesday, Jun. 19, 2019

The Television Critics Association (TCA) has unveiled the nominees for the...

Wednesday, Jun. 19, 2019

Production designer Mark Hutman is no stranger to the Emmy derby, having...

Tuesday, Jun. 18, 2019

The two top winter sports crowned their champions as summer neared,...

Recent SPW Releases

Wednesday, Jun. 19, 2019

Anybody who thinks the Chicago Symphony Orchestra experience is meant for...

Tuesday, Jun. 18, 2019

Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based...

Tuesday, Jun. 18, 2019

Red Giant today announced VFX Suite , an all-new suite of keying, tracking...

Tuesday, Jun. 18, 2019

Production company and content creation studio HOSTAGE FILMS has signed...

Tuesday, Jun. 18, 2019

The principals of London-based creative technology company Splash...

MySHOOT Profiles

Rebecca Blake
Director

Director

Visual Effects and Animation

MySHOOT Company Profiles

Top