Oscar Winners Travon Free, Martin Desmond Roe Direct "What Agnes Saw" For International Olympic Committee


Robert Goldrich
Friday, Jul. 16, 2021


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The International Olympic Committee (IOC) rolled out this two minute short film titled What Agnes Saw. The film is narrated by Danai Gurira (Black Panther) and will be played during the Tokyo opening ceremonies on 7/23 and is part of the IOC’s “Stronger Together” campaign. What Agnes Saw was co-directed by Travon Free and Martin Desmond Roe, a duo that just won a Best Live Action Short Oscar for co-directing Two Distant Strangers. This is their first project since their big Oscar win, and Free’s first brand spot.

What Agnes Saw features 100-year-old Olympic legend Agnes Keleti and Olympic newcomer Sky Brown, connecting wisdom and experience with the future. The campaign celebrates the strength, resilience, and determination of athletes to bring hope, unity and inspiration to people around the world. Production company on the two-minute film was Dirty Robber.


Client International Olympic Committee Greg Groggel, executive producer, Olympic Originals; Mary Byrne, editor in chief, Olympic Channel; Christopher Carroll, director of marketing & digital engagement; Lars Silberbauer, global head of brand, marketing & digital; Matt McKie, head of global Olympics marketing; Catherine Green, sr. manager, Olympic marketing campaigns. Production Dirty Robber  Martin Desmond Roe, Travon Free, creative directors/directors; Jasper Thomlinson, Chris Uettwiller, exec producers; Katie White, producer, L.A.; Anna Szijarto (Kinomoto), producer, Hungary; Chris Westerlund, DP (U.S.); Maytas Erdely, DP (Hungary). Postproduction Jamie Baker, Omri Kruvi, post producers. Music Score a Score Dan Rosen, composer.

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