Tuesday, January 15, 2019
You are here:

Park Pictures' Lubezki, Wilcha Direct KIND's "More Than Nice" For Y&R NY

By

Robert Goldrich
Thursday, Jan. 4, 2018

2482 views

Log in or register now!

In healthy snack company KIND’s latest film More Than Nice, produced by Park Pictures, three-time Academy Award winning cinematographer Emmanuel “Chivo” Lubezki and Emmy-winning director Chris Wilcha question the courageous acts of being “kind” over “nice,” and if the distinction could repair the wide cultural rifts Americans experience today.

The piece incorporates Lubezki’s interpretation of “kind,” rather than just “nice.” As an example, the co-director showcases volunteers who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations. This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border. 

Noted Lubezki, “I was struck not just by the incredible courage but also by the tremendous empathy that these volunteers had. There is no sacrifice in nice, but being kind requires it. In the video, we attempt to portray the human element of such a polarizing issue in a way that transcends politics and reminds us all of the frailty of the human body and the invincibility of the human spirit.” 

Credits

Client KIND Snacks Agency Y&R New York Kate Lummus, creative director; Hans Schenck, art director; Anthony DiMichele, copywriter; Joyce Roughley, sr. content producer; Greg Lotus, director of integrated production. Production Park Pictures Emmanuel “Chivo” Lubezki, director/DP; Chris Wilcha, director; Jackie Kelman Bisbee, Scott Howard, Caroline Kousidonis, exec producers; Michelle Currinder, producer. Editorial Exile Shane Reid, editor; Remy Foxx, post producer. Music Hanan Townshend, composer. Sound Design Martin Hernandez, sound designer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74666/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74666/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74666/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74666/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jan. 15, 2019

Joe Burke has been promoted to EVP/chief creative officer at MARC USA,...

Tuesday, Jan. 15, 2019

The Visual Effects Society (VES) has unveiled the nominees for the 17th...

Tuesday, Jan. 15, 2019

Carol Channing, the lanky, ebullient musical comedy star who delighted...

Tuesday, Jan. 15, 2019

Shay Fu has been promoted to head of global operations for Craft, McCann...

Monday, Jan. 14, 2019

IDENTITY has signed film and commercial director Ayse Altinok to its...

Monday, Jan. 14, 2019

The Screen Actors Guild on Monday called on the film academy to stop...

Recent SPW Releases

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Sixteen entrants in the 2018 Mobius Awards international advertising and...

Monday, Jan. 14, 2019

Sigma Corporation of America, a leading still photo and cinema lens,...

Monday, Jan. 14, 2019

The 2019 AMP Awards are off and running with the announcement today that...

Monday, Jan. 14, 2019

"SAG-AFTRA has fielded numerous requests to respond to assertions that the...

Monday, Jan. 14, 2019

Boston-born Jessica Mutascio returns to America after spending a decade...

MySHOOT Profiles


Cinematographer, Visual Effects and Animation
Carlos Cuaron
Director

Director

MySHOOT Company Profiles

Top