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Parkland Shooting Survivors, Publicis NY Create Trumpet From Bullet Casings

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Robert Goldrich
Tuesday, Apr. 23, 2019

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The Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York.  ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community.

The trumpet began its “tour” in Oakland, Calif., on February 19, 2019. The trumpet has since been played by Big Bad Voodoo Daddy, Keyon Harrold, and Brian Newman in New York City and Las Vegas at The Cosmopolitan. Glen Friedman performed The National Anthem on the trumpet April 3rd to open the Miami HEAT vs Boston Celtics basketball game. The latest performance was on April 6th by Amos Lee at the Met Philadelphia. There is no formal schedule for the tour. The goal is that the trumpet will be passed from artist-to-artist for the foreseeable future. When the tour does sunset, the Instrument of Hope will find a permanent home at the ShineMSD organization in Parkland, Florida.

Matt McKay, executive creative director, Publicis New York, which helped bring the “Instrument of Hope” campaign to life, commented, “We all fall into the same routine after a tragedy. The outrage fades, the news cycle ends, and we go back our lives. But there are those that can’t go back to their regular lives. We’re honored at Publicis New York to work with the Marjory Stoneman Douglas High School survivors on this great project to keep the conversation around gun violence on the main stage.”

This “making of” film behind the campaign was directed by Dexter Brierley via Underhill Films.

Credits

Client ShineMSD Agency Publicis New York Andy Bird, chief creative officer; Matt MaKay, executive creative director; Justin Via, Daniel Massih, Josh Horn, creative directors; Fabio Ozorio, associate creative director; Chris Wilson, copywriter; Eduardo “Dudu” Gomes, art director; Patrik Bolecek, creative director of design; Halli Rosin, Elizabeth Kenney, Spencer Chan, designers; Emily Canan, strategy director; Rachel Rauch, music producer; Lauren Schneidmuller, executive producer. Program Management Anna Fung, director, program management; Ron Jervis, sr. program manager; James Cloughen, program manager. Website Development Rich Gladis, sr. brand logistics manager; Don Wang, platform developer; Melanie Jarcaig, project coordinator; Carlos Batista, director of technology; Don Bui, interactive developer; Shannon Andeel, experience designer. Production (making of film) Underhill Films Dexter Brierley, director. Editorial/Production Nice Pixels Marc Lagana, Kevin Curran, editors; Elisa Gougoux, postproduction director; Kathryn Lemke, Maria Marmol, producers. Audio Record & Mix/Sound Design Nice Pixels

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