Partnership for New York City, Devito/Verdi Team On Coronavirus PSAs


Robert Goldrich
Wednesday, Apr. 1, 2020


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The Partnership for New York City, a non-profit organization dedicated to the betterment of New York City through its work with civic, business, labor and government leaders, has released two PSAs aimed at reminding New Yorkers of the gravity of the Coronavirus pandemic and the need to utilize common sense to prevent its spread.

Produced by NY-based creative agency Devito/Verdi, the “Fight the Spread” commercials have begun airing on WNYW/WWOR, WPIX, WCBS, WABC-TV, WNBC-TV, and a number of other media outlets, including TikTok, Empire Report, Albany Times-Union, Charter, Altice USA, and via The Ad Council.  Airtime is being donated by the participating media companies.

In this spot, “Do Your Part,” viewers are reminded of the sacrifices we all must make to ensure that those who have sacrificed the most for our country, the elderly, can survive. At the PSA’s conclusion, New York Governor Andrew Cuomo is seen from his recent press conference affirming to New Yorkers that "your actions can either save or endanger a life." 


Client The Partnership for New York City Agency Devito/Verdi, New York Sal DeVito, chief creative officer; Eric Schutte, executive creative director. Editorial Homestead Editorial Charly Bender, editor. Color/Finishing Homestead Editorial Paul Fernandez, colorist/finishing; Barbara Michelson, producer. Audio Post Sonic Union David Papa, mixer. Talent Jay O. Saunder, announcer.

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