Perlorians Direct, Hefflefinger Edits Comedy Campaign For Creative Planning, The Richards Group


Robert Goldrich
Monday, Mar. 4, 2019


Log in or register now!

The Perlorian Brothers of MJZ directed this spot in which a doctor is more a snake-oil salesman, prescribing an elixir bearing his name to a patient in need.

A voiceover asks us how we’d like our financial advisor to work the same way, selling a proprietary product that while it’s debatable it will help us, there’s no question it will help him--and his wallet.

This campaign for Creative Planning uses humor to tackle the lack of transparency in the wealth management industry.

Logan Hefflefinger of Lucky Post edited the “Works For Me” campaign for agency The Richards Group.


Client Creative Planning Agency The Richards Group Shane Altman, creative director/art director; Mike Bales, creative director/copywriter; JR Dixon, producer. Production MJZ The Perlorian Brothers Postproduction Lucky Post Logan hefflefinger, editor; Jessica Berry, exec producer; Neil Anderson, color; Dan Margules, online; Scottie Richardson, audio; Seth Olson, graphics; Jake Odgers, assistant editor; Kendall Kendall, producer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles