Tuesday, March 19, 2019
You are here:

PETA Extols Virtues Of Vegan Lifestyle, Replete With Fringe Benefits

By

Robert Goldrich
Thursday, Feb. 14, 2019

491 views

Log in or register now!

To help ensure that people have the most romantic Valentine’s Day yet, PETA (People for the Ethical Treatment of Animals) and cross-cultural creative agency the community have unveiled a mock documentary video involving a fictional motel that’s been forced to ban vegans--because of their noisy marathon love-making sessions.

Created by the community, “What? This Motel Is Banning Vegans?” features a series of “investigative interviews” revealing all the “complaints” around vegans’ noisy carnal sessions--from the motel manager that is fed up with all the moaning to the maintenance person that can’t repair the broken beds fast enough. There is even a former guest that notes he lost his wife because of the noise. He says: “Last Valentine’s Day, my wife and I stayed there. There was a vegan couple in the next room, and they were just going at it for hours. Well, the next morning, she had left...she needed more. Tell her I love her and I ordered a salad today.” The campaign video ends with the tagline “Increase your sexual stamina. Go Vegan.”

Running on digital and social media platforms, the campaign video--directed by Rodrigo Valdes of Gloria Content--is meant to showcase that going vegan improves your health – and ultimately your romantic life. According to PETA, the cholesterol in meat, eggs, and dairy foods contributes to hardening of the arteries and can slow the flow of blood to all the body’s organs.

“The key to a powerhouse performance in the bedroom can be the plants that you put on your plate, which are natural aphrodisiacs,” said PETA EVP Tracy Reiman. “PETA’s cheeky video points out that when it comes to sexual stamina, vegans come out ahead.”

Credits

Client PETA (People for the Ethical Treatment of Animals) Agency the community Jose Molla, Joaquin Molla, chief creative officers; Ricky Vior, VP, executive creative director; Rodri Gonzalez, Cora Perez Fernandez, associate creative directors; Lydsey Stormer, copywriter; Mariana Sokolowski, creative manager; Laurie Malaga, VP, integrated production; Lucia Riquelme, producer; Thomas Bolger, studio director; Timothy Downing, editor. Production Gloria Content Rodrigo Valdes, director; Eric Bonniot, Pablo Cruz, exec producers; Thelonious Brooks, producer; Arnau Valls Colomer, DP; Nick Andrus, production supervisor; Calder Greenwood, art director. Casting Good People Casting Cindy Estrada, casting director. Postproduction The Makers Lab Sharon Campos, sr. post manager. Audio Jeannine Guenther, mixer/audio engineer. Music Yupanky Music Hernan Ian

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 18, 2019

The 2019 Tribeca Film Festival will debut highly anticipated new and...

Monday, Mar. 18, 2019

Warner Bros. chief Kevin Tsujihara, one of the highest ranking Hollywood...

Monday, Mar. 18, 2019

Carrie Brownstein--co-star and co-creator, alongside comedian Fred Armisen...

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Sunday, Mar. 17, 2019

"Captain Marvel" has continued to dominate the global box office in its...

Recent SPW Releases

Monday, Mar. 18, 2019

A mammoth recycling facility serves as the improbable backdrop for a...

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019

The LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 6th Annual...

Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

MySHOOT Profiles


Director, Editor

Cinematographer

Editor
Rebecca Blake
Director

MySHOOT Company Profiles

Top