P&G, Grey NY Give "Pause," Poignancy To Pride Month Commemoration


Robert Goldrich
Friday, Jun. 19, 2020


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Procter & Gamble once again commemorates Pride Month with “The Pause,” a new short film from Grey New York. The pause is that moment of hesitation  for an LGBTQ+ person before meeting someone new. Those seconds of apprehension come before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.

The understated film features the poignant reflections of members of the  LGBTQ+ community as they talk about the pause, worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth. “When love surrounds, there is no pause.” #LeadWithLove.

The film is meant to encourage the broader community to notice, reflect and  realize how their reaction and acceptance can make a difference in many lives. P&G and its brands are working to raise visibility and bring others together to  raise $5 million for LGBTQ+ communities most impacted by COVID-19 with Can’t Cancel Pride in partnership with iHeart Radio. 


Client Procter & Gamble Agency Grey New York

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