Phil Joanou Directs Packers QB Aaron Rodgers For Bose, Grey NY

By

Robert Goldrich
Thursday, Oct. 18, 2018

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Bose has launched an advertising campaign in support of its QC35 II noise-cancelling headphones. Featured in the mix is this spot directed by Phil Joanou of MJZ for Grey New York featuring Green Bay Packers’ star quarterback Aaron Rodgers during his pre-game warm up. In this situation, Bose headphones allow him to eliminate the noise of competing fans so he can prepare for the game and focus on the positive--the lone Green Bay fan in the stadium.

The overall campaign is based on the idea that the headphones allow people to eliminate noisy distractions around them, and help them focus on what’s important to them--whether that be music, their work or anything else they love. The themeline of the campaign is “Focus. On.” 

Credits

Client Bose Agency Grey New York John Patroulis, chief creative officer; Jeff Stamp, deputy chief creative officer; Samira Ansari, Brian Platt, group creative directors; Cara Cecchini, art director; Mia Rafowitz, copywriter. Executive Production Hogarth  Tania Sethi, exec producer; Robert Mazze, producer; Zack Polokoff, music production. Production MJZ Phil Joanou, director; Adam Kimmel, DP. Editorial Rock Paper Scissors Akiko Iwakawa, editor. Music/Sound Design Collin Blendell Principal Talent Aaron Rodgers.

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