Pinterest Shows "True Colors" For Pride Month

By

Robert Goldrich
Wednesday, Jun. 16, 2021

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Pinterest’s “Show Your True Colors” campaign--aimed at driving inspiration, celebration and action among Pinners and creators---includes this Mollie Mills-directed digital film featuring six LGBTQ+ Pinners and cultural icons motivating the queer community and allies to explore, discover and express their identities and to be themselves. 

The film dovetails nicely with Pride Month as Pinterest enables Pinners to self-select their pronoun(s) and add to their profiles. The pronoun option will be available in the local languages for users in the U.S., Canada, the U.K., Ireland, Australia, Germany, Austria, Switzerland, France, Italy, Spain, Brazil, Mexico, Argentina and Colombia.

Credits

Brand/Client Pinterest Belinda Boakye, marketing manager; Ricardo Baltazar, creative designer. Cultural, Creative and Production Partner Platform 13 Mollie Mills, director 

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