PRETTYBIRD's Eric Wareheim Directs "Wedding" For BMW, KBS
To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative agency KBS have created a humorous campaign directed by Master of None’s Eric Wareheim via production house PRETTYBIRD.
The premise is that the warranty helps customers feel so good about their decision to buy a used BMW they will “never want to stop driving.” That even applies to this spot titled “Wedding” in which a father brings the bride down the aisle in a pre-owned BMW.
The car itself becomes a comedic character/prop in the commercial.
Client BMW Certified Pre-Owned Vehicles Agency KBS Patrick Scissons, chief creative officer; Chris Polychronopoulos, executive creative director; Frank Cartagena, Sam Shepherd, group creative directors; John Hagerty, associate creative director/art director; Chris Wernikowski, sr. copywriter; Fanny Josefsson, copywriter; Ilana Wolstein, art director; Madison Wharton, head of production; Daniel Roverski, sr. content producer; Miriam Hamarneh, integrated producer. Production PRETTYBIRD Eric Wareheim, director; Toby Irwin, DP; Susanne Hargrove, exec producer; Bernard Rahill, line producer. Editorial Beast Editorial Merritt Duff, editor; Melissa Lubin, exec producer; Jennifer Gothard, sr. producer. Music Extreme Music Audio Post Sound Lounge Tom Jucarone, mixer; Alicia Rodgers, producer. Color Company 3 Tom Poole, colorist. Finishing Method Stuart Robinson, exec producer.
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