Publicis Conseil, Director Laerke Herthoni Connect Formula 1 Racing With E-TECH Hybrid Breakthroughs For Renault

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Robert Goldrich
Thursday, Jan. 7, 2021

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Renault’s technological innovations and Formula 1™ performance fully benefit the vehicles in its E-TECH range. This is the cutting edge tech and human message of progress carried by Renault’s new global campaign, that has been released first in France.

The brand has been involved for many years in very high-level motor racing, but also at the forefront and leader in electric mobility. For Renault, competition is not only an end but also a key investment in the service of automobile progress for all.

Renault has chosen to talk about this connection through the passion of its engineers, the people who are at the heart of the team involved in Formula 1 ™. In the film, we follow a woman engineer who seeks to reconcile her family life with her passion for her profession. Not always easy, but she knows the “raison d’être” of what she does goes far beyond motor racing.

Laerke Herthoni via production house Iconoclast directed the spot for agency Publicis Conseil, Paris.

Robert Palmer’s legendary track “Johnny and Mary” was re-orchestrated by Start-Rec. The moving and original vocals of Swedish performer Hanna Hägglund serve a new emotional and decidedly modern version, supported by a children’s choir and an aspirational electronic arrangement.

Credits

Client Renault Agency Publicis Conseil, Paris Marco Venturelli, president overseeing creativity; Marcelo Vergara, executive creative director; Thomas Roques, art direction; Antoine Giraud, copywriter; Sophie Megros, producer. Production Iconoclast Laerke Herthoni, director; Arnaud Potier, DP; Nicolas Lhermitte, production; Melodie Buchris, line producer. Production Services Azul Productions Bernard Amsellem, executive producer. Postproduction Prodigious Vincent Bordier, post; Benjamin Weil, editor; Arthur Paut, calibrator. Sound Start Rec Alex Jaffray. Product Photography (Packshot) Production Prodigious Yann Dubois, production; Erick Back, line producer; Laurent Rodriguez, DP; Benoit Finck, drone. Music Johnny & Mary from Robert Palmer cover by Hanna Hägglund

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