Monday, October 15, 2018
You are here:

Publicis Italia Promotes Date-Escape Jeans For Diesel

By

Robert Goldrich
Monday, Mar. 12, 2018

1865 views

Log in or register now!

For those who have been trapped in dismal first dates, Diesel has created JoggJeans, a denim made for running away. In this online film titled Made To Run Away--directed by Mauro Chiarello via production house The Family for agency Publicis Italia--a guy goes on a dating streak, meeting all kinds of characters from an ice queen to a man who looks nothing like his profile picture, which is of a woman.

You can extricate yourself from these nightmarish dates by preparing with the right gear--wear your JoggJeans, get up and get away. 

However, JoggJeans don’t always produce the desired result as our protagonist guy seemingly runs into the perfect match. She doesn’t agree, though. Clad in JoggJeans, she runs away from him.

Credits

Client Diesel Agency Publicis Italia Bruno Bertelli, global chief creative director, Publicis Worldwide; Cristiana Boccassini, chief creative officer; Milos Obradovic, Mihnea Gheorghiu, global digital creative directors; Costanza Rossi, creative supervisor; Hugo Wahledow, art director; Claudia Illan, copywriter; Alice Crovato, producer. Production The Family Marco Prestini, director; Mauro Chiarello, DP; Fabrizio Squeo, Samuele Schiavo, editors. Postproduction/Color Band Adriano Mestroni, colorist. Music “Funk Rock Music” Music Design, Editing and Sound Design Top Digital

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75493/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75493/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75493/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75493/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 15, 2018

The Broadcast Film Critics Association (BFCA) and the Broadcast Television...

Monday, Oct. 15, 2018

While Albuquerque has been named as Netflix’s newest production hub, those...

Sunday, Oct. 14, 2018

The Neil Armstrong film "First Man" settled for a third-place landing at...

Saturday, Oct. 13, 2018

Making a movie about Neil Armstrong may not necessarily be on par with,...

Friday, Oct. 12, 2018

Los Angeles-based production company HOUND has further bolstered its brand...

Friday, Oct. 12, 2018

Backyard Productions has connected with Nathan Skillicorn of Heart, Brains...

Recent SPW Releases

Monday, Oct. 15, 2018

The jury made up of leading film directors, producers, ad agency creatives...

Friday, Oct. 12, 2018

Today slow motion is ubiquitous. With the speed at which we consume...

Thursday, Oct. 11, 2018

Former Rising Sun Pictures artist Jeremy Bakker-Kelly has received...

Thursday, Oct. 11, 2018

Prime Focus Technologies (PFT), the technology arm of Prime Focus,...

Thursday, Oct. 11, 2018

Production company Picture North , formerly 71 Degrees North , has...

Thursday, Oct. 11, 2018

Slice , currently in international release from A24, is a quirky comedy/...

MySHOOT Profiles

MySHOOT Company Profiles

Top