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Quiet Storm Brings “Kids Voices” To Hard Rockers For Haribo

By

Robert Goldrich
Tuesday, Jul. 24, 2018

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Quiet Storm, London, served as both agency and production company for this spot which is part of the continuing “Kids Voices” campaign for U.K.’s leading gums and jellies candy brand Haribo.

Promoting the new soft, vibrant and creamier gummy mix for Haribo Supermix, the TV :30 features a hard rock band coming off stage, all its members pumped up after their gig. They look like archetypal rock musicians, outwardly tough with their leather clothes and tattoos.

Upon opening a pack of HARIBO Supermix, the band members reveal their softer, more childlike side. They begin talking in children’s voices as they pick a treat, telling the others in the group how each iconic Supermix piece makes them feel.

They all talk about the smooth, creamy, squishy sweets using analogies that only a child would think of and say. The commercial ends with the band having a group hug. The famous Haribo jingle is heard--but in a rock version, for the first time.

Credits

Client Haribo Supermix Agency Quiet Storm, London Trevor Robinson, creative director; Laurence Quinn, creative director/copywriter; Alex Azis, producer. Production Quiet Storm Trevor Robinson, director; Alex Azis, producer; Mike George, DP. Postproduction Quiet Storm David Owen, editor. Sound Design Angell Sound

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