Monday, September 24, 2018
You are here:

Quiet Storm Brings “Kids Voices” To Hard Rockers For Haribo

By

Robert Goldrich
Tuesday, Jul. 24, 2018

1029 views

Log in or register now!

Quiet Storm, London, served as both agency and production company for this spot which is part of the continuing “Kids Voices” campaign for U.K.’s leading gums and jellies candy brand Haribo.

Promoting the new soft, vibrant and creamier gummy mix for Haribo Supermix, the TV :30 features a hard rock band coming off stage, all its members pumped up after their gig. They look like archetypal rock musicians, outwardly tough with their leather clothes and tattoos.

Upon opening a pack of HARIBO Supermix, the band members reveal their softer, more childlike side. They begin talking in children’s voices as they pick a treat, telling the others in the group how each iconic Supermix piece makes them feel.

They all talk about the smooth, creamy, squishy sweets using analogies that only a child would think of and say. The commercial ends with the band having a group hug. The famous Haribo jingle is heard--but in a rock version, for the first time.

Credits

Client Haribo Supermix Agency Quiet Storm, London Trevor Robinson, creative director; Laurence Quinn, creative director/copywriter; Alex Azis, producer. Production Quiet Storm Trevor Robinson, director; Alex Azis, producer; Mike George, DP. Postproduction Quiet Storm David Owen, editor. Sound Design Angell Sound

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77132/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77132/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77132/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77132/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Sep. 24, 2018

Robert Greenblatt, who has run NBC's entertainment division for nearly...

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Monday, Sep. 24, 2018

After spearheading an epic, 18-hour documentary on the Vietnam War,...

Monday, Sep. 24, 2018

The Ad Council, the venerable non-profit organization dedicated to driving...

Monday, Sep. 24, 2018

Director/choreographer Hans Emanuel has rejoined Roy Skillicorn’s Chicago-...

Sunday, Sep. 23, 2018

The gothic family fantasy "The House With a Clock in Its Walls" exceeded...

Recent SPW Releases

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

Monday, Sep. 24, 2018

Canvas.Malibu, in association with The Little Beach House is pleased to...

Monday, Sep. 24, 2018

When it comes to creating the beauty shot in online advertising, bigger...

Friday, Sep. 21, 2018

For fans of Crystal Pepsi, the drink’s revival could not come too soon...

Friday, Sep. 21, 2018

In The Predator, 20 th Century Fox’s reboot of the sci-fi horror franchise...

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

MySHOOT Profiles

Rebecca Blake
Director
John Komnenich
Director, Editor
Angel Soto
Director

MySHOOT Company Profiles

Top