Saturday, February 23, 2019
You are here:

RadicalMedia Director Steve Miller, The Martin Agency Cross The Delaware Turnpike With George Washington For GEICO

By

Robert Goldrich
Tuesday, Jan. 16, 2018

9410 views

Log in or register now!

In this spot titled “Turnpike”--the latest entry to GEICO’s “It’s Not Surprising” campaign--the Father of our Country, George Washington, and his Continental Army suffer from a mix-up in directions. Instead of their famed crossing of the Delaware, they instead are in a boat crossing the Delaware Turnpike, backing up traffic much to the chagrin of commuters.

This change in history is “surprising.” However, not surprising is GEICO being able to offer savings on auto insurance.

Steve Miller of RadicalMedia directed “Turnpike.”

Credits

Client GEICO Agency The Martin Agency, Richmond, Va. Steve Basset, SVP, group creative director; Sean Riley, SVP, creative director; Neel Williams, VP, creative director; Justin Harris, associate creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Eric Schmidt, DP; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Brian Stevens, 1st AD. Editorial MackCut, NY Ian Mackenzie, editor. Postproduction The Mill New York

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74811/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74811/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74811/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74811/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 22, 2019

The campaigns for Crazy Rich Asians (Warner Bros. Pictures) and The Late...

Friday, Feb. 22, 2019

Serial Pictures has signed director Arnaud Uyttenhove for North American...

Friday, Feb. 22, 2019

YouTube has plenty of problems to deal with, ranging from advertiser...

Friday, Feb. 22, 2019

L.A.-based production company London Alley , founded by Luga Podesta, has...

Friday, Feb. 22, 2019

Creative production studio Versus has hired K.C. Gulino as sr. business...

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Recent SPW Releases

Friday, Feb. 22, 2019

Full-service creative production studio Versus announced the addition of...

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

MySHOOT Profiles


Audio, Music and Sound Design

Director

MySHOOT Company Profiles

Top