RadicalMedia's Austin Peters Directs "Queen of the Rodeo" For Orville Peck


Robert Goldrich
Tuesday, Mar. 10, 2020


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Austin Peters of RadicalMedia directed this short for masked cowboy country singer Orville Peck. Titled “Queen of the Rodeo,” the video follows Peck and drag artist Thanks Jem, member of the First Nations community and the singer’s original inspiration for the song, as she competes in a pageant held at a local Texas rodeo.

The short captures Peck’s modern-day rodeo aesthetic. Warmly lit, ‘70s-inspired cinematography brings the film to life as Peck shifts into a verse from hit song “Roses Are Falling,” from within a giant, heart-shaped rose garland.  The video was shot in Fort Worth Texas and Los Angeles with the help of several local Fort Worth rodeo queens.  Additional cameos include model Tess Holiday and Louisianna Purchase. This is the last video for Orville with the Sub Pop label as he has just signed with Columbia Records.


Client Orville Peck Label: Sub Pop Alissa Atkins, commissioner. Production RadicalMedia Austin Peters, director; Danny Dewes, producer; Jennifer Heath, exec producer; Bill Kirstein, DP; Wylie Gelber, art director; Matthew Leaf, hair & makeup. Editorial Cosmo Street Marlo Caine, editor. Postproduction/VFX The Mill Mikey Rossiter, colorist; Heath Raymond, post producer.

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