RadicalMedia's Fred Armisen Directs, Stars In Client-Direct GoogleStore.com Campaign


Robert Goldrich
Thursday, Aug. 20, 2020


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Fred Armisen, of Saturday Night Live and Portlandia fame, directed and stars in this spot in which he portrays an artisan/exec of some sort working remotely from home, talking to his office team--only to have his wife and kids interrupting constantly by blending smoothies at a high decibel level. The noise follows him from one room of their house to the next--at least he’s able to roam about freely, always connected thanks to Google’s Nest Workspace Expander.

This piece is one of 30 in an ambitious client-direct campaign turned out by Armisen via RadicalMedia which represents him as a director of commercials and branded content.

Produced during the pandemic, the campaign promotes various Google products in terms of how they’re used by people--all portrayed by Armisen. The Google smart-home devices are brought to the marketplace in this campaign with a playful sense of humor.


Client GoogleStore.com Production RadicalMedia Fred Armisen, director/actor; Sal Totino, ASC, AIC, cinematographer; Frank Scherma, Gregg Carlesimo, executive producers; Kathy Rhodes, line producer.

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