RadicalMedia's Mollie Mills Directs "Underdog" For Recording Academy, TBWA\Chiat\Day 

By

Robert Goldrich
Friday, Feb. 21, 2020

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RadicalMedia’s Mollie Mills directed this spot for the Recording Academy and the Grammys. Titled “Underdog,” this Grammys promo video features an all female choir. 

Performing Alicia Keys’ “Underdog,” the choir is made up of women of all ages, colors and body types. Conceived by a creative team at TBWA\Chiat\Day, Los Angeles, this promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through all the choir women sitting down except for one who’s left standing, representing the 2%.

Credits

Client Recording Academy Agency TBWA\Chiat\Day, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art; Gabriel Miller, Nic Buckingham, creatives; Anh-Thu Le, director of content production/producer; Josh Levion, associate producer; Jessie Glenn, production coordinator; Simon Wassef, chief strategic officer. Production RadicalMedia Mollie Mills, director; Magdelena Czmuda, producer; Jordan buck, DP; Jim Bouvet, exec producer; Frank Scherma, president. Editorial Rock Paper Scissors Lauren Dellara, editor, Alyssa Oh, editors; Adam Parker, producer; Shelly Rose, assistant editor; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Vocal Arrangement & Mix Barking Owl Kelly Bayett, creative director; Alex Lilly, music arranger; Matt Keith, mixer; KC Dossett, producer; Brad Beasley, assistant mixer. Color a52 Gregory Reese, colorist; Aaron Flickinger, Corey, Martinez, assistant color; Jenny Bright, producer; Thatcher Peterson, exec producer. Finishing a52 Noah Poole, online editor; Sarah S. Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director.

 

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