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RadicalMedia's Steve Miller Directs "Couples Over" For Sling TV, The Martin Agency

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Robert Goldrich
Wednesday, Mar. 14, 2018

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Sling TV has named The Martin Agency as its new agency of record, managing strategic planning, creative development and production efforts for the brand, and marking the agency’s third win in 2018. The partnership begins with this spot which launches the “We Are Slingers” campaign.

Titled “Couples Over,” this spot was directed by Steve Miller of Radical Media. In it, one couple asks another if they are slingers with the double entendre “slingers/swingers” connotation underscoring the proceedings. 

However, the bottom line is that if you’re a slinger, you’re taking full advantage of Sling TV and its flexibility as a live streaming service.

Credits

Client Sling TV Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Seean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Lauren Galanides, associate producer; Nicolette Steele, jr. producer; Rushil Nadkarni, art director; Molly Burke, copywriter; Andrew Bailey, sr. digital producer; Shaun Roach, associate digital producer; Lauren Erickson, art director, digital design; Todd Hippensteel, sr. designer; Dwight Loew, sr. content producer. Production RadicalMedia Steve Miller, director; Bryan Newman, DP; Megan Miller, line producer. Editorial Cut+Run Frank Effron, editor; Eli Beck-Gifford, assistant editor; Brian Mulvey, editorial producer. Animation & Graphics King & Country Brandon Stevenson, Brian Butcher, animation producers; Efrain Montanez, creative director. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, finishing assistant; DeeDee Ray, finishing producer. Color The Mill NY Fergus McCall, colorist; Evan Bauer, color producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer.

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