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RadicalMedia's Steve Miller Directs "Manatee Shirts" For GEICO, The Martin Agency

By

Robert Goldrich
Wednesday, Jan. 31, 2018

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A family discovers that manatees at the aquarium happen to share a peculiar fashion sense--they’re all wearing novelty t-shirts. While that may be surprising, saving money with GEICO insurance is hardly a surprise.

Steve Miller of RadicalMedia directed “Manatee Shirts”--the latest iteration of GEICO’s “It’s Not Surprising” campaign--for The Martin Agency 

By the way, the manatees in this spot were all CGI created by The Mill NY.

Credits

Client GEICO Agency The Martin Agency, Richmond, Va. Steve Bassett, SVP, group creative director; Sean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production. Postproduction Mackcut and The Mill NY

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<iframe width="560" height="349" src="https://www.shootonline.com/embed/74995/560x349" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="640" height="390" src="https://www.shootonline.com/embed/74995/640x390" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="853" height="510" src="https://www.shootonline.com/embed/74995/853x510" frameborder="0" allowfullscreen></iframe>
 

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<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74995/1280x750" frameborder="0" allowfullscreen></iframe>
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