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Randy Krallman Directs McGruff the Crime Dog For GEICO, The Martin Agency

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Robert Goldrich
Friday, Mar. 9, 2018

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The Martin Agency brings back animated character McGruff the Crime Dog, nostalgic mascot for the National Crime Prevention Council, in this GEICO spot directed by Randy Krallman of Smuggler.

McGruff has solved a crime but is having trouble being taken seriously by his live-action detective colleagues who can only humor him with baby talk--the way many of us talk to dogs and puppies.

GEICO’s spokesman intervenes, noting that as long as people baby talk their dogs and puppies, GEICO will offer significant cost savings on car insurance.

Credits

Client GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX, Design, Color The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Running With Scissors, remote color facility. Audio Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Stock Music American Public Music

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