Reset Director Nabil, GS&P Run Hot and Cold In Peter Dinklage vs. Morgan Freeman, Doritos/Mountain Dew Super Bowl Duel


Robert Goldrich
Thursday, Feb. 1, 2018


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In this Super Bowl spot for Doritos conceived by Goodby Silverstein & Partners (GS&P) and directed by Nabil of production house Reset, a lip synch battle emerges between Peter Dinklage (Doritos Blaze) and Morgan Freeman (Mountain Dew Ice).

Singing along to Missy Elliot and Busta Rhymes songs, Dinklage and Freeman engage in an epic, tongue-firmly-in-cheek duel.


Client Pepsico/Doritos Agency Goodby Silverstein & Partners, San Francisco Rich Silverstein, partner/co-chairman; Margaret Johnson, chief creative officer; Laura Petruccelli, Rohan Cooke, associate creative directors; Caroline Cappelli, copywriter; Ryan Tovani, art director; Leila Gage, executive broadcast producer; Christina Wells, broadcast producer; Noah Dasho, sr. art & paint producer. Production Reset Nabil, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding. JP Colombo, head of production; Jessica Lee, Doochy Moult, producers; Dariusz Wolski, DP; Richard Bridgland, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Rana Martin, exec producer; Dina Ciccotello, producer. Postproduction The Mill Enca Kaul, director of production; Hillary Thomas, producer.


Category of ScreenWork: 


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