Sunday, February 17, 2019
You are here:

RESET's Gary Freedman Directs Chris Pratt In Training For Michelob Ultra Super Bowl Spot

By

Robert Goldrich
Friday, Feb. 2, 2018

2000 views

Log in or register now!

Gary Freedman of RESET directed this Super Bowl spot in which actor Chris Pratt is in training for his Michelob Ultra ad which is slated to debut during the Big Game telecast.

Turns out Pratt’s role isn’t quite what he thought--far from a spokesman and more in the background.

The comedy commercial was conceived by a creative team at FCB Chicago.

Credits

Client Michelob Ultra Agency FCB Chicago Liz Taylor, chief creative officer; Andy Kohman, Josh Hurley, VPs, creative directors; Nick Stoner, Nick Howard, associate creative directors; Will St. Clair, SVP, director of integrated production; Chris Wickman, executive producer. Production RESET Gary Freedman, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding; JP Colombo, head of production; Andrew Travelstead, producer; Joe Willems, DP; Chris Gorak, production designer. Editorial Exile Kirk Baxter, editor; Remy Fox, producer. Cartel Leo Scott, editor; Lauren Blauweiss, partner/EP. Post VFX Lord + Thomas Clare Deady, sr. producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75051/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75051/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75051/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75051/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Feb. 17, 2019

Bohemian Rhapsody won the top prize for sound mixing, taking the live-...

Sunday, Feb. 17, 2019

A Star is Born, Vice, Crazy Rich Asians and Mary Queen of Scots were the...

Saturday, Feb. 16, 2019

Israeli director Nadav Lapid's "Synonyms," a movie about a young Israeli...

Saturday, Feb. 16, 2019

The voice of the female filmmaker was louder than ever at this year's...

Friday, Feb. 15, 2019

Bowing to a backlash that had threatened to engulf an already blunder-...

Friday, Feb. 15, 2019

The Bigger Picture has added director/writer Gary Shore to its roster...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles


Audio, Music and Sound Design

Cinematographer

MySHOOT Company Profiles

Top