Reset's Joseph Kosinski, Editor Jim Haygood, Deutsch Weave "Web of Fries” For Taco Bell
Why doesn’t Taco Bell have fries? In this trailer for a movie that doesn’t exist, Josh Duhamel plays a father determined to cut through a “Web of Fries” to find the truth.
The new ad--for cinema and TV--was created by Deutsch, directed by Joseph Kosinski of Reset and edited by Jim Haygood of Union Editorial. The piece parodies the suspense genre as a means of introducing Taco Bell’s new #nachofries, coming January 25.
This :90 runs in cinemas and on television, with :60, :30 and :15 versions running on TV.
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, executive creative director; Ken Slater, Rich Ford, creative directors; Marcus Cross, John Baker, associate creative directors; Jamie Kierstad, sr. art director; Bobby O’Neill, copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer. Production Reset Joseph Kosinski, director; Dave Morrison, managing director; Jen Beitler, executive producer/bidding. Editorial Union Editorial Jim Haygood, editor; Joe Houghes, Assistant Editor; Joe Ross, Executive Producer; Michael Raimondi, Managing Director. Postproduction Alt VFX Chris Fieldhouse, exec producer; Oden Roberts, VFX producer. Music Mophonics Licensed Music Ashe & Spencer Audio Post Lime Mark Meyuhas, mixer; Peter Lapinski, assistant miser; Susie Boyajan, exec producer.