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Reset's Joseph Kosinski, Editor Jim Haygood, Deutsch Weave "Web of Fries” For Taco Bell

By

Robert Goldrich
Monday, Jan. 22, 2018

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Why doesn’t Taco Bell have fries? In this trailer for a movie that doesn’t exist, Josh Duhamel plays a father determined to cut through a “Web of Fries” to find the truth. 

The new ad--for cinema and TV--was created by Deutsch, directed by Joseph Kosinski of Reset and edited by Jim Haygood of Union Editorial. The piece parodies the suspense genre as a means of introducing Taco Bell’s new #nachofries, coming January 25. 

This :90 runs in cinemas and on television, with :60, :30 and :15 versions running on TV.

Credits

Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, executive creative director; Ken Slater, Rich Ford, creative directors; Marcus Cross, John Baker, associate creative directors; Jamie Kierstad, sr. art director; Bobby O’Neill, copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer. Production Reset Joseph Kosinski, director; Dave Morrison, managing director; Jen Beitler, executive producer/bidding. Editorial Union Editorial Jim Haygood, editor; Joe Ross, exec producer. Postproduction Alt VFX Chris Fieldhouse, exec producer; Oden Roberts, VFX producer. Music Mophonics Licensed Music Ashe & Spencer Audio Post Lime Mark Meyuhas, mixer; Peter Lapinski, assistant miser; Susie Boyajan, exec producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74884/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74884/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74884/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74884/1280x750" frameborder="0" allowfullscreen></iframe>
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