R/GA NY, Director Sean Meehan Tap Into Samsung Ecosystem To Pacify A Crying Baby

By

Robert Goldrich
Monday, Jul. 8, 2019

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Directed by Sean Meehan of production house Arts & Sciences, this 45-second hero film in the Samsung Mobile “Seamlessly Connect Your Galaxy” campaign from R/GA New York highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products.

The exhausted parents realize the baby likes DMX and use their Galaxy S10+ to keep the music playing between the Galaxy Watch Active, Galaxy Buds, and Samsung TV as they move about through the house.

Credits

Client Samsung Mobile Agency R/GA New York Nick Pringle, Kim Laama, group executive creative directors; Ciaran McCarthy, Roberto Fara, executive creative directors; Josh Parschauer, creative director; Katie Facada, Thibault Gerard, Joshua Williams, associate creative directors; Ben Downard, design director; Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi, design; Jason Saimpy, jr. art director; Ji Kim, jr. art director; Ami Moore, VP, executive production director; Meghann Mackenzie, executive strategy director; Jenna Silverman, strategy director; Carol Powley, executive content producer; Chris Detoy, Purvi Sheth, sr. content producers; Claire Dorwart, associate content producer, post; James Dick, executive creative director; Gavin Shapiro, motion design director; Natasha Saenko, 3D art director; Kai Tier, VP, technology director; Rawle Curtis, Thomas Chan, sr. technology directors. Production Company Arts & Sciences Sean Meehan, director/DP; Marc Marrie, managing partner/exec producer; Mal Ward,  managing director/partner; Christa Skotland, head of production; Sam McGarry, producer; Michael Broaddus, production designer. Editorial Cut+Run Steve Gandolfi, editor; Chris Wronka, Eli Beck-Gifford, assistant editors; Marcia Wigley, head of production. Finishing Jogger NY Joey Grosso, lead Flame artist; Matt Dolven, Flame artist; Rachel Driver, Flame assistant; Mike Tockman, sr. producer. Color Company 3 Sofie Friis Borup, sr. colorist. Music “Party Up”--DMX Music Supervision Wool & Tusk Audio Sonic Union Julienne Guffain, sound designer/mix engineer.

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