Rolex Goes To Oscars With Scorsese, Inarritu, Bigelow, Cameron
Rolex aired its Oscar sponsorship campaign which featured luminary directors Martin Scorsese, Kathryn Bigelow, Alejandro Inarritu and James Cameron writing letters on-camera to filmmakers of the future.
The package of spots, including this anthem piece featuring all four accomplished filmmakers, was directed by Juan Cabral of MJZ for J. Walter Thompson WW & VMLY&R. Music/Sound house was KBV Records/KBV Music, NY, with Tony Verderosa and Alex Wurman serving as composers.
Client Rolex Agency J. Walter Thompson WW & VMLY&R Paul Greco, executive director of music. Production MJZ London Juan Cabral, director; Alwin Kuchler, DP. Editorial The Quarry Paul Watts, editor. Music/Sound KBV Records/KBV Music, New York Tony Verderosa, Alex Wurman, composer. Audio Post 750 London, Sam Ashwell, mixer