Rosapark Sniffs Out Destinations For French Train Company Thalys
Paris agency Rosapark created a unique way for prospective customers to discover the different destinations offered by French train company Thalys. This past weekend, the agency and client opened an eye (and nose)-catching temporary installation, “Scents of the City,” in a Brussels art gallery.
The installation featured 752 tubes containing 16 alluring fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents included “A Real French Breakfast”, the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, and the blended scent of the Cologne cathedral. Visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps. The iconic aromas whetted the appetite of folks, prompting them to seek out and hopefully travel to appealing destinations.
This film includes footage of the installation, along with following an adventurer as he travels to different cities. The short will air during the second half of May in the four countries represented in the exhibit.
Client Thalys Agency Rosapark, Paris Jean-Francois Sacco, executive creative director; Mark Forgan, creative director/art director; Jamie Standen, creative director/copywriter; Blanche Depondt, art director; Adelaide Samani, TV production. Production Birth Sound Studio Schmooze