RSA Director Jordan Vogt-Roberts Teams With Battery To Create "Pan-demonium" For PlayerUnknown’s Battlegrounds


Robert Goldrich
Monday, Dec. 10, 2018


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PUBG Corporation (PUBG Corp.) has collaborated with indie ad agency Battery and RSA Films to create an ambitious global campaign for the launch of the Sony PlayStation®4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centerpiece of the campaign is Pan-demonium, a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Island and a variety of high-profile commercial campaigns.

Pan-demonium is an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Compton and Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool). The campaign includes :60, :30 and :15 versions of the film, which will air on television around the world. 

“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”


Client PUBG Agency Battery Anson Sowby, CEO/co-founder; Philip Khosid, CCO/co-founder; Mike Parseghian, partner/head of brand; Scott Brown, partner/VP, creative director; Michael Bryce, creative director; Stanton Hill, executive producer; Mackenzie Busch, producer. Production RSA Films Jordan Vogt-Roberts, director; David Mitchell, managing director; Phillip Detchmendy, exec producer; Julien Lemaitre, producer; Chung-Hoon Chung, DP; Robert Alonzo, stunt coordinator; Chelsea Oliver, production designer; Chris Araujo, key costumer. Additional Photography Mark Berger, producer; Ross Riege, DP. Sound Design Skywalker Sound Shannon Mills, sound designer. Editorial Stitch Jason Lewis, editor. VFX JAMM Mike Wigarat, shoot supervisor; Patrick Munoz, lead Flame artist; Jake Montgomery, Brian Hajek, Mark Holden, Miles Essmiller, Marcus Wood, Flame artists; Marcelo Pasqualino, Nuke artist; Zak Dimaria, lead FX artist; Zheng Zu, FX artist; Justine Pregler, producer; Asher Edwards, exec producer

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