RSA Director Neels Castillon, GoodPeopleWander, Alicia Keys, Lang Lang Create Paradise on Earth For Hennessy

The latest campaign for Hennessy Paradis, brought together by design and communications agency GoodPeopleWander, is a poetic celebration of the bliss found in perfect harmony, and inspired by the majesty of nature. “Paradis on Earth” is a deep ranging collaboration which explores the meeting of minds between the virtuoso music talents of Alicia Keys and Lang Lang, bringing together the shared values of culture and beauty for a moment of pure emotion, sensation and contemplation. 

Paradise lies in moments suspended in bliss--a universal celebration of harmony and the “raison d’etre” for Hennessy’s crown jewel of cognac, Paradis. On this journey, Hennessy Paradis turns back to its inspirational beginnings grounded in music.

The film series, shot in Utah and directed by RSA Films’ Neels Castillon, reflects the intricate elegance of Hennessy’s craft in a musical voyage for the mind and soul, which blends the joy of music and poetry, with the bliss of nature. 

In this hero film, seated at two pianos, in the stunning remote desert setting of Paradis Canyon, artists Alicia Keys and Lang Lang unleash the power of their shared musical inspirations, taking the first steps on an incredible journey towards Paradis, with music and poetry composed by Keys, and layered by Lang Lang.

“When thinking about harmony, I envision how beautiful it is to be able to stack one sonic on top of another, and how there are so many notes in between that create a beautiful expression of a melody that couldn’t exist without the other,” said Keys. “It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion and bliss, to create the feeling of ‘Paradis on Earth.’”