Seed Animation Studio Makes Friends of Foes In "Three Little Birds" Video For The Late Bob Marley

By

Robert Goldrich
Monday, Apr. 20, 2020

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When Bob Marley’s “Three Little Birds” was released in 1977 there wasn’t much need for music videos. 

Roll on 43 years and Marley’s daughter, Cedella, asked Seed Animation Studio if it would be interested in making a video, because it would have been her dad’s 75th birthday this year. 

Marley’s daughter Cedella said of the new video, “This song has helped provide hope and light for so many over the years, including me, and I hope it does the same for people now, especially with all that is going on in the world.”

Universal Music invited Seed to pitch on the track to be released on International Weed Day (4/20) to celebrate Bob Marley’s Rastafarian roots.

Directed by Morgan Powell, the visual puts a playful spin on the classic Big Bad Wolf fairy tales. With the help of Three Little Birds (who sing sweet songs), Little Pig and Big Bad Wolf take the song’s advice and we witness an unlikely friendship blossom.

“I figured it would be interesting to pick two well-known enemies and flip their relationship on its head. I wanted to pose the question of what happens if you push through fear? And what’s on the other side of that? Little did we know when we started the project that by the end of production, the song’s message would be even more relevant,” said Morgan.

Credits

Client Universal Music, Tuff Gong Animation/VFX Seed Animation Studio, London  Morgan Powell, director; Yohann Auroux, character design; Anne Masse, background design; Viktoria Bebok, production assistant; Emmy Burch, animation consultant; Josep Bernaus, lead compositor; Campbell Hartley, Hannah Lau-Walker, 2D animators; Lisa O’Sullivan, clean-up artist; Josep Bernaus, compositing (Toolbox: Photoshop, Adobe Animate, After Effects)

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