Wednesday, January 23, 2019
You are here:

Serviceplan Campaign X Takes "Shortcut" For MINI Deutschland

By

Robert Goldrich
Wednesday, May. 2, 2018

1241 views

Log in or register now!

This “Shortest Billboards” campaign from Munich agency Serviceplan Campaign X lets pedestrians in Berlin experience what MINI drivers do via the car’s Real-Time Traffic feature.

This film captures the essence of the concept as doors, ladders and stairs are custom fit to special billboards, enabling pedestrians to shorten the distance they walk by up to 12 minutes. In short, everyone finds the quickest way through the city with MINI Connected--the antidote for rush hour and traffic congestion in the urban jungle.

Credits

Client BMW AG/MINI Deutschland Agency Serviceplan Campaign X, Munich; Neverest Alexander Schill, Serviceplan global chief creative officer. Serviceplan Campaign X: Matgthias Harbeck, creative managing partner; Hans-Peter Sporer, managing creative director; Christina Antes, managing partner; Luitgard Hagl, creative director; Kornelia Szatko, copywriter; Michael Lux, art director; Pascal Plaumann, jr. art director. Neverest: Ewald Pusch, managing director; Jochen Hirt, sr. producer; Norbert Henning, freelance producer. Production It’s us GmbH Ben Fohr, CEO; Stephan Telaar, director; Hakan Cirak, head of production; Karina Kirschner, line producer; Omid Mirnour, Johanna Katz, production assistants.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76198/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76198/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76198/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76198/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 23, 2019

When Alan Alda receives his life achievement award from the Screen Actors...

Tuesday, Jan. 22, 2019

Spike Lee watched the Oscar nominations Tuesday morning on television from...

Tuesday, Jan. 22, 2019

Tool of North America has added live-action directors Rudi Schwab and...

Tuesday, Jan. 22, 2019

Three independent agency groups--Unlimited Group (U.K.), Serviceplan Group...

Tuesday, Jan. 22, 2019

The rollercoaster of the 2019 awards season continued Tuesday with a batch...

Tuesday, Jan. 22, 2019

Oscar voters on Tuesday showered Alfonso Cuaron's "Roma" and Yorgos...

Recent SPW Releases

Wednesday, Jan. 23, 2019

The trend toward in-housing will continue but at a global level looks less...

Wednesday, Jan. 23, 2019

The number of esports viewers is predicted to exceed 380 million this year...

Tuesday, Jan. 22, 2019

Renowned throughout the entertainment industry for “Empowering Independent...

Tuesday, Jan. 22, 2019

French advertising agencies captured two of six Best of Show (Grand Prix)...

Tuesday, Jan. 22, 2019

Audio Story-Tellers Temp Love have provided the original music and audio...

Tuesday, Jan. 22, 2019

Actor-comedian and Oscar ® –nominated writer Kumail Nanjiani and actress–...

MySHOOT Profiles


Director

Director

Director, Editor

MySHOOT Company Profiles

Top