Tuesday, November 13, 2018
You are here:

Serviceplan Campaign X Takes "Shortcut" For MINI Deutschland

By

Robert Goldrich
Wednesday, May. 2, 2018

1092 views

Log in or register now!

This “Shortest Billboards” campaign from Munich agency Serviceplan Campaign X lets pedestrians in Berlin experience what MINI drivers do via the car’s Real-Time Traffic feature.

This film captures the essence of the concept as doors, ladders and stairs are custom fit to special billboards, enabling pedestrians to shorten the distance they walk by up to 12 minutes. In short, everyone finds the quickest way through the city with MINI Connected--the antidote for rush hour and traffic congestion in the urban jungle.

Credits

Client BMW AG/MINI Deutschland Agency Serviceplan Campaign X, Munich; Neverest Alexander Schill, Serviceplan global chief creative officer. Serviceplan Campaign X: Matgthias Harbeck, creative managing partner; Hans-Peter Sporer, managing creative director; Christina Antes, managing partner; Luitgard Hagl, creative director; Kornelia Szatko, copywriter; Michael Lux, art director; Pascal Plaumann, jr. art director. Neverest: Ewald Pusch, managing director; Jochen Hirt, sr. producer; Norbert Henning, freelance producer. Production It’s us GmbH Ben Fohr, CEO; Stephan Telaar, director; Hakan Cirak, head of production; Karina Kirschner, line producer; Omid Mirnour, Johanna Katz, production assistants.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76198/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76198/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76198/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76198/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Nov. 12, 2018

Stan Lee, the creative dynamo who revolutionized the comic book and helped...

Monday, Nov. 12, 2018

Tessa Films has added director Amanda Speva to its directorial roster. She...

Monday, Nov. 12, 2018

To Viola Davis, being naked on screen or onstage means more than having...

Sunday, Nov. 11, 2018

You're a mean one — and you're number one — Mr. Grinch. "Dr. Seuss' The...

Saturday, Nov. 10, 2018

Director Morgan Neville’s Won’t You Be My Neighbor? (Focus Features) won...

Friday, Nov. 9, 2018

A fast-moving wildfire in Southern California has scorched a historic...

Recent SPW Releases

Monday, Nov. 12, 2018

Grammy Award-winning director Sophie Muller has directed the latest music...

Monday, Nov. 12, 2018

Ever drive through a large wet patch in the road, feeling a loss of...

Monday, Nov. 12, 2018

Los Angeles based Team One, Publicis Groupe's fully integrated advertising...

Friday, Nov. 9, 2018

When Tim Hortons Canada decided to support Kenya’s only ice hockey team...

Thursday, Nov. 8, 2018

Rising Sun Pictures Education has served as the stepping stone that many...

Thursday, Nov. 8, 2018

Technicolor PostWorks Vice President of Creative Services Ben Murray will...

MySHOOT Profiles


Cinematographer, Director

Director

Audio, Music and Sound Design

MySHOOT Company Profiles

Top