Sunday, August 18, 2019
You are here:

Serviceplan Campaign X Takes "Shortcut" For MINI Deutschland

By

Robert Goldrich
Wednesday, May. 2, 2018

1639 views

Log in or register now!

This “Shortest Billboards” campaign from Munich agency Serviceplan Campaign X lets pedestrians in Berlin experience what MINI drivers do via the car’s Real-Time Traffic feature.

This film captures the essence of the concept as doors, ladders and stairs are custom fit to special billboards, enabling pedestrians to shorten the distance they walk by up to 12 minutes. In short, everyone finds the quickest way through the city with MINI Connected--the antidote for rush hour and traffic congestion in the urban jungle.

Credits

Client BMW AG/MINI Deutschland Agency Serviceplan Campaign X, Munich; Neverest Alexander Schill, Serviceplan global chief creative officer. Serviceplan Campaign X: Matgthias Harbeck, creative managing partner; Hans-Peter Sporer, managing creative director; Christina Antes, managing partner; Luitgard Hagl, creative director; Kornelia Szatko, copywriter; Michael Lux, art director; Pascal Plaumann, jr. art director. Neverest: Ewald Pusch, managing director; Jochen Hirt, sr. producer; Norbert Henning, freelance producer. Production It’s us GmbH Ben Fohr, CEO; Stephan Telaar, director; Hakan Cirak, head of production; Karina Kirschner, line producer; Omid Mirnour, Johanna Katz, production assistants.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76198/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76198/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76198/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76198/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Aug. 18, 2019

The R-rated comedy, left for dead by some Hollywood studios, again reached...

Sunday, Aug. 18, 2019

Rocky Bleier thought he made peace with what happened in a rice paddy in...

Saturday, Aug. 17, 2019

Richard Williams, a Canadian-British animator whose work on the bouncing...

Friday, Aug. 16, 2019

Actor Peter Fonda, the son of a Hollywood legend who became a movie star...

Friday, Aug. 16, 2019

Robin Thede knew plenty of talented African-American female comedians, but...

Friday, Aug. 16, 2019

Film director/still photographer Dewey Nicks has joined CoMPANY Films --...

Recent SPW Releases

Wednesday, Aug. 14, 2019

To coincide with the fall Awards Season, the SHOOT® 2019/2020 10th Annual...

Friday, Aug. 16, 2019

The 3D Design + Motion Tour , an unprecedented global learning event, will...

Thursday, Aug. 15, 2019

Killer Tracks , a Universal Publishing Production Music company, has...

Wednesday, Aug. 14, 2019

The American Society of Cinematographers (ASC) is now accepting entries...

Wednesday, Aug. 14, 2019

Nina Saxon, one of the entertainment industry's leading designers...

Wednesday, Aug. 14, 2019

Fourteen producers representing eleven projects in TV, film, and...

MySHOOT Profiles


Editor

Director
Angel Soto
Director

Director

MySHOOT Company Profiles

Top