Sunday, May 20, 2018
You are here:

Seth Gordon Directs "Coach" For Southwest, GSD&M


Robert Goldrich
Wednesday, Sep. 27, 2017


Log in or register now!

A college basketball coach gives his team a pep talk before a tournament game. He tells the players he believes in them so much that he’s already bought plane tickets for the next round of championship play.

Next, we see the coach and his team on the plane--headed home after losing. 

Good thing that Southwest has a no-change fee so the coach doesn’t have to pay any more for a team flight he hadn’t planned on. 

Part of the “Behind Every Seat Is A Story” campaign, this spot titled “Coach” was directed by Seth Gordon via Community Films for agency GSD&M, Austin. 


Client Southwest Airlines Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Ryan Carroll, Scott Brewer, group creative directors; Ross Aboud, Ryan Martindale, creative directors; James Hoke, Rusty Broome, associate creative directors; Ryan Warner, art director; Chase Stevens, Justin Han, writers; Jack Epsteen, director of production; Becky Carrel, sr. producer; Andrew Teagle, chief strategy officer; Elena Claro, Whitney Wofford, sr. strategists; Jefferson Burruss, VP, exec producer; Cee Ng, sr. digital producer.  Production Community Films Seth Gordon, director. Editorial Cabin Chan Hatcher, editor. Music Shindig

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Saturday, May. 19, 2018

The creator and executive producer of "Arrested Development" acknowledges...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...