Seth Gordon Directs "Coach" For Southwest, GSD&M
A college basketball coach gives his team a pep talk before a tournament game. He tells the players he believes in them so much that he’s already bought plane tickets for the next round of championship play.
Next, we see the coach and his team on the plane--headed home after losing.
Good thing that Southwest has a no-change fee so the coach doesn’t have to pay any more for a team flight he hadn’t planned on.
Part of the “Behind Every Seat Is A Story” campaign, this spot titled “Coach” was directed by Seth Gordon via Community Films for agency GSD&M, Austin.
Client Southwest Airlines Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Ryan Carroll, Scott Brewer, group creative directors; Ross Aboud, Ryan Martindale, creative directors; James Hoke, Rusty Broome, associate creative directors; Ryan Warner, art director; Chase Stevens, Justin Han, writers; Jack Epsteen, director of production; Becky Carrel, sr. producer; Andrew Teagle, chief strategy officer; Elena Claro, Whitney Wofford, sr. strategists; Jefferson Burruss, VP, exec producer; Cee Ng, sr. digital producer. Production Community Films Seth Gordon, director. Editorial Cabin Chan Hatcher, editor. Music Shindig
Recent SHOOT News Stories
Recent SPW Releases
Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...
The International Cinematographers Guild (ICG, IATSE Local 600) 55th...
For the fourth consecutive year, WCPMedia Services acted as official...
ominations for the 75th annual Golden Globe Awards were announced this...
New York Festivals International Advertising Awards ® has announced the...