Shynola Comes “Alive” For Maserati, Pennzoil


Robert Goldrich
Wednesday, Oct. 30, 2019


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Directing collective Shynola turned out this piece titled “Alive” for Maserati and Pennzoil, taking viewers on an atmospheric journey underground to witness the awakening of a supercar.

From agency Burson Cohn & Wolfe, “Alive” was produced by RSA Films, Shynola’s roost prior to the directorial team’s recent move to Nexus Studios for worldwide representation in commercials and branded content.

Shynola consists of Jason Groves, Chris Harding, and Richard “Kenny” Kenworthy.


Client Maserati/Pennzoil Agency Burson Cohn & Wolfe Production RSA Films Shynola, directors, art directors, animation; Rob Wills, producer. Rae Reeves, producer for Cogent; Chris Fitzpatrick, producer for Junction 11. CGI/VFX Analog Sound Design & Final Mix ECHOLAB Gavin Little, sound designer; Joe McHugh, sound design assistant.

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