Sid Lee, Director Ric Cantor Provide "A Dos Of" Humor For Dos Equis' College Football Campaign
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Robert Goldrich8061 views
Dos Equis and agency Sid Lee unveiled a series of new television and digital commercials centered around the upcoming college football season. The new ad campaign is a part of Dos Equis’ increasingly strong footprint in college football, which includes on-the-ground activations across the country, a game day sponsorship with FOX Sports, and multiple university partnerships.
Directed by Ric Cantor of production house Interrogate, this spot titled “Shopkeeper” is a nod to the age-old rivalries in college football, featuring a shopper looking to pick up some beers before the big game when he encounters a rival fan: the store’s owner. Some playful intimidation followed by a first bump sets the tone for the rest of the series--all of which show the joyful highs and lows of experiences throughout college football season. The spots are a continuation of the brand’s “A Dos Of” campaign, launched in April.
Client Heineken USA/Dos Equis Agency Sid Lee Cam Levin, chief creative officer, USA; Nirm Shanbhag, chief strategy officer, USA; Juan Davila Morris, Fransisco Rojas, creative directors; Nathan Carver, Joe Hagel, associate creative directors; Victoria Bonhomme, copywriter; Greg Plater, art director; Marie-Christine Toupin, executive producer; Rose Gauthier-Robitaille, producer; Elliott Altilia, strategy director. Production Interrogate Ric Cantor, director; Colin Arndt, DP; Jeff Miller, managing director/founder; George Meeker, exec producer/partner; Marieta Blaskova, head of production; Craig Repass, producer. Editorial Arcade Edit Laura Sanford, editor; Paulo Miramontes, assistant editor; Alexa Atkin, sr. producer. Online & Motion Design TAG Mark Knowles, general manager of creative production; Dan Behnken, post producer; Simon Boissoneaux, color grading. Music Cult Nation Jason Brando, exec producer; Sean Sable, music manager; Alexis Charpentier, music supervisor; Shanel Simard, Alexandra Thibeault, post audio project manager; Francois Belander, Theo Porcet, Gino Visconti, post audio mix & SFX; Francis Duchesne, Sam Avant, Gaël Auclair, Tim Buron, Urban Science, composers.