Slash Dynamic's Patrick Sherman Directs Zaxby's Tie-In To "Jumanji" For Agency Tombras


Robert Goldrich
Friday, Dec. 13, 2019


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Patrick Sherman of production house Slash Dynamic directed a three-spot package for Zaxby’s as part of its promotional tie-in with the film Jumanji: The Next Level

The humorous campaign from ad agency Tombras features Jumanji’s Rhys Darby and includes this commercial titled “The Console” in which a couple of players are sucked into their video game and ultimately end up at a Zaxby’s restaurant.


Client Zaxby’s Joel Bulger, chief marketing officer. Agency Tombras Silver Cueller III, Clay Prewitt, creative directors; Kym Stone, associate creative director; Liz Stovall, producer. Production Slash Dynamic Patrick Sherman, director; Tanya Cohen, executive producer; Christophe Lanzenberg, DP.

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