SMUGGLER Director Nina Holmgren Moves To The Magic For Beats By Dre


Robert Goldrich
Tuesday, May. 10, 2022


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Director Nina Holmgren’s latest work, “Move How You Want,” for Beats By Dre is set to Vince Staples’ track “Magic” from his newly released album. Produced by SMUGGLER for agency Translation, the film is an instinctual and movement-filled piece, crafted around the contagious energy of the one thing which moves us all--the beat. 

Set in and around visually heightened worlds, the piece celebrates the diversity of an entire culture unified by music. Both playful and momentous while rooted in authenticity, the film features Staples, Naomi Osaka, Kaia Gerber and Quenlin Blackwell. True to Holmgren crafts a dramatic visual poetry with moments that capture the essence of the brand.


Client Beats By Dre Agency Translation Dan Blaney, producer; Jason Campbell, executive creative director; Castro Desroches, creative lead; Rachel Leathers, sr. art director; Mia Madrid, sr. copywriter. Production SMUGGLER Nina Holmgren, director; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, exec producers; Chad “Frenchie” Alburtis, productgion supervisor; Sig Culhane, productoin coordinator. Ryan Marie Helfant, DP; Karen O’Brien, producer; Zaida Fakih, 1st AD; Boma Pennebaker, 2nd AD; Miranda Lorenz, production designer; April Custodio, casting director; Jon Boogz, movement director; Camille Garmendia, wardrobe; Neicy Small, hair & makeup; Illanka Verhoeven, Naomi Osaka hair; Autumn Moultrie, Naomi Osaka makeup; Corey Stokes, Vince Staples’ stylist; George Cortina, Kaia Gerber’s stylist. Editorial Cagin Robert Lopuski, editor; Hope DuHaime, sr. post producer. Color Grade Company 3 Sean Coleman, colorist; Matt Moran, producer. VFX Shape + Light Arielle Weir, VFX producer; Rob Trent, managing director/creative director; Miles Kinghorn, lead Flame; Scott Boyajan, exec producer. Sound Design Ballade. Music Vince Staples. Cast Naomi Osaka, Vince Staples, Kaia Gerber, Quenlin Blackwell

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