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Smuggler's Guy Shelmerdine and BBH NY Take Us To Convenience Store Stickup For JBL

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Robert Goldrich
Monday, Nov. 13, 2017

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Agency BBH NY and director Guy Shelmerdine of Smuggler have once again teamed with JBL Wireless Headphones to showcase the potential dangers of corded headphones to hilarious effect. JBL takes their slogan “Dare to Listen” to new lengths in this :30 which highlights the mayhem that can ensue when you choose not to wear JBL Bluetooth enabled headphones while going about your day. You might even wind up in jail for armed robbery at a convenience store,

This is Shelmerdine’s second outing with BBH and JBL, having previously collaborated in 2015 on the “CordFail Effect” campaign, which spotlighted another elaborate sequence of events showing the downfall of an unlucky corded headphone user. 

Credits

Client JBL Agency BBH New York Corinne Porter, producer. Production Smuggler Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Nick Sutherland Dodd, line producer; Will Bex, DP. Production Services Unit+Sofa, Prague. Editorial Work Editorial Cass Vanini, editor; Erica Thompson, exec producer; Sari Resnick, producer. VFX The Mill Verity Grantham, exec producer; Melissa Stephano, Kate Aspell, producers; Fergus McCall, colorist. Sound Design Q Department Audio Sound Lounge

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