Spotify Lets Puppets Do The Talking As Couples Converse About Music

By

Robert Goldrich
Thursday, Jul. 2, 2020

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To launch Premium Duo--a subscription plan for couples living at the same address, allowing them to enjoy their favorite content, together and separately--Spotify is releasing this TV spot that captures real-life couples waxing lyrical about their tastes in music. Who deserves the “music aficionado” title? How does a man really feel about his partner blasting Christmas music in July?

But here’s the twist--puppets are doing the talking. Spotify partnered with Buenos Aires-based production company Tronco (which is represented and works in concert with 1stAveMachine in the U.S.) to bring these stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can. Sebastian Schor + Becho & Mab directed the commercial which makes apparent the allure of Premium Duo whereby each user gets their own individual Premium account so they can both fully enjoy the benefits of Spotify Premium. This includes ad-free, on-demand listening and a catalog of more than 50 million tracks, as well as access to over 1 million podcast titles. Premium Duo users also get access to unique features just for the pair like Duo Mix, a regularly updated playlist.

Spotify’s creative ensemble teamed with Tronco and 1stAveMachine on the campaign.

Credits

Client/Creative Spotify Alex Bodman, VP, global executive creative director; Marie Roenn, group creative director; Kathleen Carter, Alex Reinoso, associate creative directors; Rasmus Wagelin, head of brand design; Carlo Luetto, global brand design director; Kelly Longaker, art director; Alexandra Tanguay, VP, global brand; Lauren Solomon, head of global brand; Candice Greenberg, brand lead; Jonathan Chu, sr. brand manager; Belinda Lopez, director of integrated production; Lauren Keller, executive producer; Veronica Williams, sr. producer; Kenzie Tankersley, integrated producer; Zach Pentel, global strategy director; Nathan Doiev, creative strategy lead. Media Agency UM Worldwide  Visual Effects & Animation 1stAveMachine, Brooklyn, NY Mab Bergara, Becho Lo Bianco, Sebas Schor, directors; Sam Penfield, partner/EP; Michaela McKee, Peter Repplier, EPs; Nick Litwinko, post EP; Manuel Bullrich, DP.   Tronco, Buenos Aires Mab Bergara, Martin Santos, character design, puppets; Juan Manuel Brea, Veronica Natalia Porrez, Becho Lo Bianco, puppeteers; Rocio Furmento, EP; Pablo Anzoategui, line producer; Laura Segatta, production manager. (Toolbox: Nuke, Frame io, Premiere Pro)

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