Starburst Goes Vertical In Spot Directed By SMUGGLER's Guy Shelmerdine For DDB Chicago


Robert Goldrich
Wednesday, Jun. 24, 2020


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Starburst has launched its “Best Enjoyed Vertically” creative platform to support the new Starburst Swirlers, the brand’s first vertically shaped candy.

This spot titled “Salon” has some fun with the vertical format in a campaign designed exclusively for mobile and vertical media. The :30 features people enjoying some pampering at the salon as gravity acts strangely. With the conventional perspective flipped 90 degrees, viewers realize that the content is intended to be enjoyed vertically rather than in the traditional horizontal format--just like Starburst Swirlers.

Guy Shelmerdine of SMUGGLER directed for DDB Chicago.


Client Mars Wrigley US/Starburst Agency DDB Chicago Ari Weiss, chief creative officer, global; Colin Selikow, executive creative director; Chris Walker, Alan Shen, creative directors; Nick Howard, Nick Stoner, Dan LaVigne, associate creative directors; Joey Johnson, sr. copywriter; Diane Jackson, chief production officer, Chicago; Matt Blitz, SVP, executive producer; Jillian English, production manager; Josh Drueck, group strategy director; Jonathan Palmer, sr. strategist. Production SMUGGLER Guy Shelmerdine, director. Editorial Hutch&Co Jim Hutchins, editor. Postproduction/Telecine Framestore Beau Leon, colorist. Audio/Sound Design Another Country John Binder, engineer. Music TBD VFX Parliament.

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